Colorado’s Cliffside Shop – The World’s Most Remote Pop-Up Shop

Technology gave climbers the best gear when they needed it most, mid-climb. And donated money to climbing organizations and national parks to use where it’s needed most. The 37.5 is a company that creates textiles for adventure wear to regulate body temperature & odour.

The 6 by 10 foot store was assembled and was pulled up 300 feet and hooked onto the mountain. The cliff-side shop could only be reached by climbing routes to the portal-edge location.

Donations were made to the Access Fund and America Alpine Club to support their mission to provide access to public lands for climbing, and $100 was donated to the Action Committee for Eldorado for every climber that visited the shop or signed up for a membership to either organization. Because the company’s main goal is to raise environmental and cultural awareness, all stock in the pop-up shop is given away to climbers, and never sold.